Storytelling.
Ski racing, a sport full of adrenaline and sacrifice, where months of training are put to the test all in a 1-minute race. When you are at the starting gate, your teammates can cheer for you, your coach can advise the best strategy, but once the countdown starts, it is just you and the hill.
If you fall, you get right back up because you know how much drama can hold you back. In this insane - but magnificent - sport, all you are trying to do is go faster. There is so much athleticism and guts involved, that if you are not on the edge, you know that you are not going fast.
This is a University project which was later used as a promotional video at various conferences and events for major Ski Teams in Trentino (Italy).