This is a logo project for a client whose brand is based on luxury cars rental and they wanted a concept logo since they were renewing the name and the image of the brand.

The first request was to keep it simple and they asked for a logo with letters so i delivered a simple logo but I told them I didn't like it and I would develop a concept logo taking the name of the brand mixing it with the sector the brand is focused at (car renting therefore, cars) and try to play between the name letters and the car concept to make it look as one.

Then after the concept logo was done in paper I vectorized it and gave it an environment background playing with the colours they wanted me to play with (gray scale in this case) and added a garage door plus a black background since the name of the brand is Black Garage, as if the car was coming out of a black garge.

Since the first name they wanted for the image renewal was Diverxo Luxury Rental I made some concepts with that name and then adapted it to the new name asked for.