entrance - resembles a fashion runway with the arch wave providing a sense of rhythm and motion
new arrival - arch display stands acting as a frame for the art piece (products) and a mannequin stand at the back to display the latest haute couture as an emphasis
featured product display - a wave back wall with lighting to emphasize the products true colors and material. with the sense of blank canvas for the art to stand out.
island counter display - a counter table for customers to be able to see the craftmanship on each and every product by viktor & rolf
accessories display - a specialty display area directly next to the lounge area and strategically placed near the fitting room to allow customers to add-on accessories to their outfits.
ready-to-wear display - a display area against the wall with the organic curve that brings customers through the flow into the store
highlighted product display | arch entrance - a large arch to represent the idea of entering into a new area resembling the concept of unusualness
lounge view | highlighted display- a stand-alone display area for highlighted products with the spot light emphasizing onto the display stands
haute couture display - display area that focus on the presentation of their well-known product, haute couture
fragrance room - a room dedicated for the fragrance line to be displayed and tested by the customers. the space is designed with the intention to create calmness, clean, and purity.
façade - a full white façade with a large window display that shows the interior spaces. lighting from the interior cast outwards to attract shoppers' attention with the large logo using matte black for the focal point
PRESENTATION BOARD
