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Triguerio - Coffee shop




Logo Design Trigueiro

The idea of the word Trigueiro came from the first company, created by the family, which was / is a bakery. The goal is to associate the bread with the coffee that goes on the Brazilian table.
The idea is to deliver quality products with a brand that brings a young, modern and unique look to customers / consumers.

The main objectives are:
- Respect for the environment, processes and people.
- Compete in the market with high quality products, due to the selection of grains.
- Impact trade with a competing Visual Identity and packaging.

We thus discovered the need for the brand concept to focus on ties
relatives. This interpretation led us to elements typical of Brazilian culture, such as the union of bread (represented by wheat) and the coffee bean. And the combination of the elements makes a perfect visual synthesis for all these concepts combined.









The purpose of the symbol is to convey the
feeling of an innovative, familiar brand
and that at the same time respects the environment
environment.
The combination of these elements brings a
huge for the brand. The symbol refers to
union between the wheat and the coffee bean. With
curved shapes brings softness and lightness to
the brand.
In this way, the symbol gives the feeling
be a premium brand, with quality,
modern, strong and traditional.






Triguerio - Coffee shop
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Triguerio - Coffee shop

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