What if Campaign
Brief: Create a campaign that encourages young adults (16-21) to remain connected after lockdown.
Problem: People are not staying connected with each other outside of lockdown.
Solution: The #Whatif Campaign
A interactive social media campaign on Instagram and Facebook.
The campaign would be based around the concept of connecting with your friends in person, going to do different activities together. The audience can use the hashtag and logo sticker on social media to be featured on the campaign page.
Additionally on the Instagram highlight section the audience would be able to read about different ways they can stay connected with not only their friends but also themselves.
