Digital Stack
Brand Identity
— Brand Strategy
— Brand Identity
— Naming
— Verbal Branding
— Digital & Print Design
Clearing the Stack
Leading marketing and brand management platform for franchise and multi-location businesses, Digital Stack had undergone a transformative evolution and growth of their services and audiences. With this came the opportunity to clear the stack and redefine the company through a new brand position, strategy and identity that reflects the expertise, empowerment and value they deliver to their clients.
Leading by example
Asking clients to trust them with one of their most valuable assets; their brand, means Digital Stack must leave no doubt that they value and respect their own. Through a dynamic yet structured visual and verbal brand system, we delivered a brand identity for Digital Stack that ensures they practice what they preach.
A voice that Stacks up
Supporting and empowering multi-location businesses requires a delicate balance between protecting their brands integrity and consistency while also empowering individual locations with localised campaigns. We developed a strong tone of voice and brand messaging that was underpinned by the brand statement ‘Creating global brands with a local voice’. This was crafted to speak directly to Digital Stack’s ethos of enabling brands to conquer the world one location at a time.
A system with flex
Dynamic and evolving shapes move effortlessly and flexibly within a strong gridded visual framework as a literal link to the Digital Stack name and their purpose of protecting and amplifying brands with consistency. The infinite variations serve as a visual metaphor that a brand is the accumulation of many moving pieces and can be tailored to connect with specific locations and audiences. There’s no one size fits all in local area marketing.
