Client
Niche is a brand of premium, natural perfumes produced in small quantities. Their formula contains rare ingredients, thanks to which the fragrances are revealed on the skin in a special way and are transformed over time.
Aim
Create a corporate identity that will reflect the exclusivity of products, emphasize the values and the character of the brand. A brand must convey confidence, clarity, grace, and status. The brand essence reflects the pleasure of the perfume’s composition, its inner spirit.
Concept
The core of the brand's target audience consists of people who value uniqueness and personalization in communication with the brand. They prefer a discreet, structured, and practical design.
Among the emotional benefits of the brand, I identified the following: it helps people feel confident, gives a sense of freedom and uniqueness. Based on this input, a new corporate identity for the brand was created.
The left-leaning logo symbolizes the anti-mainstream direction adopted by perfumers experimenting with notes and creating compositions for the most sophisticated. The packaging emphasizes the aesthetics of discreet luxury: it is simple in shape, laconic, with a central composition.
All components of the corporate identity are made with an emphasis on typography, namely on the word “niche”. That’s why every fragrance in the Niche line is a work of art.
