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HARMONY Virtual Arts Festival
Harmony is an online visual arts festival dedicated to raising awareness of three regional Victorian galleries.
The identity is designed to convey friendliness, accessibility, creativity and universal appeal. The custom ligature in the font creates an image of connection and cooperation, ideals that we would like to promote through artistic activities.
PRINT ADVERTISING
3x OOH poster designs
Magazine and newspaper ads
DIGITAL MEDIA
The website is designed with accessibility in mind. An off-white background and off-black text is easy on the eyes to look at for long periods, and text blocks are intended to present no obstacle to screen readers or translation programs.
Social media presence is designed to engage the viewers into participating and creating their own forms of self expression, through activities designed to correlate with program exhibitions or collections.
PROMOTIONAL PRODUCTS
A series of 5 art prints, a thank you card, and a program booklet, all packaged in a custom slipcase.
5x promotional magnets
HARMONY Virtual Arts Festival
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HARMONY Virtual Arts Festival

Capstone project for 2020 Associate Degree of Graphic Design. I designed a brand concept of a virtual arts festival to support regional art gall Read More
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Published: