Em Meu Plano D, empreendedores iniciantes têm acesso a cursos gratuitos para aprenderem a transformar doces em renda. São conteúdos sobre chocolataria, confeitaria, gestão dos negócios e estratégias para divulgação em redes sociais. Participamos desde o planejamento, concepção e desenvolvimento deste projeto que é um oferecimento de Selecta Chocolates, Mix Ingredientes e Docepedia.
In Meu Plano D, beginning entrepreneurs have access to free online courses to learn how to transform sweets into income. The platform brings together content about chocolate, pastry, business management and digital marketing strategies. We participated in the planning, design and development of this project, which is an offering of Selecta Chocolates, Mix Ingredients and Docepedia.
Naming e identidade visual
O projeto de Naming buscou trazer um caráter informal e convidativo ao projeto. E achamos em “Meu Plano D” a combinação ideal de significados para aqueles que buscam alternativas práticas para gerar renda - e por que não com algo que também seja literalmente delicioso de se fazer? Agregamos ainda a assinatura “vivendo de doce” que amarra todo o conceito.
Em relação à identidade visual, analisamos o mundo das plataformas de EAD para chegar numa linguagem que fizesse sentido para o público. Ela precisava ser simples, direta, versátil, muito digital e ter um “quê” de espontaneidade. Encontramos na letra “D” um elemento perfeito para brincar e trazer a marca para o universo digital, recriando emoticons. D é de doce, mas é de sorriso também. Afinal, é a realização de um novo plano que, esperamos, dê certo.
Naming and visual identity
The Naming project sought to bring an informal and inviting character to the project. And in “Meu Plano D” we find the ideal combination of meanings for those looking for practical alternatives to generate income - and why not with something that is also literally delicious to do? We also add the signature “living with sweet” that ties the whole concept.
Regarding visual identity, we analyzed the world of online learning platforms to achieve a language that makes sense to the public. It needed to be simple, direct, versatile, very digital and have a "spontaneity". We find in the letter “D” a perfect element to play and bring the brand to the digital universe, recreating emoticons. D is sweet, but smiley too. After all, it is the realization of a new plan that we hope will work.
The Naming project sought to bring an informal and inviting character to the project. And in “Meu Plano D” we find the ideal combination of meanings for those looking for practical alternatives to generate income - and why not with something that is also literally delicious to do? We also add the signature “living with sweet” that ties the whole concept.
Regarding visual identity, we analyzed the world of online learning platforms to achieve a language that makes sense to the public. It needed to be simple, direct, versatile, very digital and have a "spontaneity". We find in the letter “D” a perfect element to play and bring the brand to the digital universe, recreating emoticons. D is sweet, but smiley too. After all, it is the realization of a new plan that we hope will work.
Direção de arte
O ponto de partida da direção de arte de Meu Plano D foi o fato de que era preciso criar uma identidade que conversasse com o que o Estúdio Siamo já havia desenvolvido para o Docepedia, a plataforma online de conteúdo e receitas das marcas Selecta e Mix Ingredientes.
"Nosso segundo objetivo foi fazer jus ao universo dos doces: algo alegre e cheio de vida. Comer um doce é sempre um momento de prazer, por isso, buscamos trazer, junto com o logo, uma linguagem para as peças de comunicação com muitas cores e elementos que representassem uma “explosão de sabores”, a algo vivo e dinâmico", conta Ana Paula Megda, diretora de arte e sócia-fundadora da Siamo.
Art direction
The starting point of the art direction for Meu Plano D was the fact that it was necessary to create an identity that spoke to what Estudio Siamo had already developed for Docepedia, the online content and recipe platform of the brands Selecta and Mix Ingredientes .
"Our second objective was to live up to the universe of sweets: something joyful and full of life. Eating sweets is always a moment of pleasure, so we try to bring, together with the logo, a language for communication pieces with many colors and elements that represented an “explosion of flavors”, to something alive and dynamic ", says Ana Paula Megda, art director and founding partner of Siamo. Click here to access the platform.
The starting point of the art direction for Meu Plano D was the fact that it was necessary to create an identity that spoke to what Estudio Siamo had already developed for Docepedia, the online content and recipe platform of the brands Selecta and Mix Ingredientes .
"Our second objective was to live up to the universe of sweets: something joyful and full of life. Eating sweets is always a moment of pleasure, so we try to bring, together with the logo, a language for communication pieces with many colors and elements that represented an “explosion of flavors”, to something alive and dynamic ", says Ana Paula Megda, art director and founding partner of Siamo. Click here to access the platform.
Ano: 2020
Cliente: Selecta Chocolates/Duas Rodas
Planejamento, Estratégia de Marca e Naming: Pedro Cizoto
Direção de Arte: Ana Paula Megda
Design: Refael Busmayer e Fabiana Martins
Redação: Roberta Benzati
Roteiro Motion Graphics: Estúdio Siamo
Animação Motion Graphics: André Murched
Locução Motion Graphics: Ana Paula Faria
Siamo Studio: Brand & Strategy Design
Email us: pedro.cizoto@siamo.studio
