Event activation: Homemakers Expo
Description
The HOMEMAKERS Expo is an annual event held in Johannesburg, Cape Town, Port Elizabeth and Pretoria. The project includes the development of a visual strategy, campaign line and graphic language for the 2020 HOMEMAKERS Expo, while making use of the trend guide to set the tone for the design direction and styling to present the latest home renovations, that can be applied across various platforms and promotional collateral.
The campaign-line, ‘Bring it Home’ focuses on allowing you to bring the endless journey of adventure, into the space of your own home. With vibrant, geometric and African inspired textiles from all ethnic styles of the different parts of Africa, North, East, South and West. ‘Bring it Home’ combines the concept of traditional and modernity into your home.
Deliverables
1. Billboard 3m (H) X 6m (W)
2. Hanging banners 1500mm (H) x 600mm (W)
3. Style guide
4. Animated gif
