HyperX | 突破從好玩開始
Motion Graphics
In this video, we break the stereotype of video games and redefine what it means to be a gamer. Combining real life situations and cel-animation, we bridge the gap between daily life and video games. 

Through five influencers and their animated avatars, we highlight various intricate gaming characteristics and apply them in real life scenarios, bringing together both the gaming and living world. Video gamers are generally more active, creative, perseverant, and attentive, which give them better interpretation and problem-solving skills. If you apply the spirit of gaming into your life, you will become a stronger person.
         Behind the Scenes
          Making of
          VFX Animation
Directed by Bito
Client: HyperX
Creative Director: 劉耕名 Keng-Ming Liu
Art Director: 王璿甯 Hsuan-Nin Wang
Animation Director: 呂秉真 Binbin Lu
Director: 孟奇 MengQi
Ideation: 呂秉真 Binbin Lu / 蔡易廷 Eating Tsai / 王璿甯 Hsuan-Nin Wang / 黃鈺凱 Steve Huang
Lead Designer: 王璿甯 Hsuan-Nin Wang
Designer: 呂秉真 Binbin Lu / 蔡易廷 Eating Tsai / 楊鎬維 Johnny Yang / 黃鈺凱 Steve Huang
Key Visual Design: 王璿甯 Hsuan-Nin Wang
Title Design: 許凱鈞 KhooKG
Storyboard: 呂秉真 Binbin Lu / 蔡易廷 Eating Tsai
Account Manager: 彭乃芸 Naiyun Peng
Copy writer: 楊日欣 Ron

Animation Production
Post-Production Producer: 陳玟蕙 Wen-Hui Chen
Lead Animator: 呂秉真 Binbin Lu
Cel Animator: 劉岱諺 Derrick Dai / 盤思妤 Szyu Pan
Painting Artist: 林維玟 Hiho Lin / 盧丁衣 DING DO / 林昕 Hsin Lin / 黃安淇 Angel Huang / 蕭惠心 Puty / 吳忠義 Wu Chung-yi / 陳羿綺 Yichi Chen
3D Animator: 黃鈺凱 Steve Huang
Compositing Artist: 楊鎬維 Johnny Yang
Editor: 蔡易廷 Eating Tsai
Color Grading: 布丁
Music & Sound Design: Aimar Molero
BTS: 鄭楷 Kai Cheng

Live Action Production
Production Studio: 大於製作 Fish Film
Productions Executive Producer: Cugi
Producer: 劉倩妤、王漢聲
Producer Crew: Amber、黃珍妮、王璽皓、林宜岑
DOP: 塗士謀
1st Assistant Camera: 柯忠志
2nd Assistant Camera: 買銘傑 / 溫授博 / 林郁融 (利達) Gaffer: 賴楊文、楊才明、張志民、陳達峰、邱嘉鑫
Sound: 許政高、昌盛
Art Director: 劉晉輔
Assistant of Art: 陳和興
Wardrobe: 江妮
Transportation: 陳正善

HyperX | 突破從好玩開始
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