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    Identity development for Brandtopia, Inc., a group-buying platform for promotional items.
Identity Design
Identiy Design Brad Walters
Online Implementation - Justin Zalewski
OVERVIEW: Brandtopia is a group-buying platform for promotional items, allowing companies to combine orders with others resulting in low-costs and a streamlined ordering process. To reflect the youthful, hassle-free nature of Brandtopia's image, a simple, clean, lightweight, sanserif typeface was choosen for all communications. A fresh, light color palette eludes to spring and rebirth–augmented by subtle use of grass imagery–all reinforcing the idea that life's less stressful when you use Brandtopia.