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    University Major Project
This Is
My Self initiated major project from university. For this project I directed my own brief to generate awareness of American Apparels ethics and environmental integrity.  Using their organic clothing I created a sub brand/collection which highlights what they are doing to help with environmental issues, firstly creating a brand identity for a new line of 5 different T-shirts that come in a packaging which is more of a keep sake making it more special. I then designed a product guide which consisted of the full details about each product, with a foil element on the front to make it have a more luxurious feel.