Open Radio is a not-for-profit that provides education and training programs for young women to improve gender diversity within the Australian music industry.
The programs are conducted through a dedicated workspace that also functions as an online radio station.
Participants can learn about industry related subjects such as music production, sound engineering, event management, promotion and more. They then have the opportunity to put their new knowledge into practice by participating in the running of the station.
The branding of this project began with the logo design. It features the project’s name and a staircase silhouette.
This stairs were included to represent progress. They’re a metaphor for opening up new pathways as well as taking steps towards better gender representation in the industry.
The bold type was included to provide a sense of assertiveness and determination. I felt it was important for the type to be moving up the stairs instead of down in reference to the ambitions of Open Radio.
The brand identity I have created for Open Radio is bold, colourful and positive. It puts young women front and center, depicting the programs participants as a source of inspiration and encouragement to others.
The typography choices were made to convey a sense of assertiveness and determination. Hand drawn elements were included for a more human and less corporate feel making it appealing to a younger audience.
Copywriting was a crucial part of the design solution. It was important to include clear and concise messages that worked together with the graphic and typographic elements. Together these separate components tell the audience that Open Radio is not only passionate about music but invested in improving gender equality in the Australian industry.