Architectural identity for the studio of Ziad Makhoul, an architect from Lebanon with over ten years of experience in architecture and interior design for residential and commercial projects. Wanting to practice afresh, he sought a new identity for his studio.
Year 2020
Client Ziad Atef Makhoul
Discipline Brand identity
Sector Design and Architecture
Letter marks were suggested as they are a unique and proprietary design with significant personality and meaning.
The result is a mark based only on the mere association and repetition of a single polygon: Kepler's triangle, a right triangle with edge lengths in a geometric progression. The ratio of the progression is √φ.
The derived form is the synthesis of the ideologies of the studio, which are modern minimalism and geometric abstraction.
The history and freshness of Helvetica ® Now with its known blankness, makes it the ideal typeface for this branding.
