Cleanipedia #SaafBhiSimpleBhi
Brief: Create a social hub for every consumers daily household problems and redirect them to the Cleanipedia content website for further information.
Concept: #SaafBhiSimpleBhi is a social media led campaign that gave the audience simple hacks and tricks to solve their daily household problems using natural ingredients that are readily available in their homes.
World Yoga Day
Concept: For World Yoga Day we created a series of Cleaning Asana posts, an ingredient lead concept showcasing the different cleaning applications as Asanas.
Halloween Day
Concept: The idea was to showcase how getting rid of terrible stains can be a nightmare in any household, but Cleanipedia's simple cleaning tips and tricks can get the job done for you minus the trouble.
Children's Day
Concept: The idea was to teach our consumers in a fun and quirky way the A,B,C of cleaning their kids stained problems using simple household ingredients.
Christmas Campaign
Concept: Based on the popular Christmas carol '12 Days of Christmas', we created a campaign where Cleanipedia gave our consumers 7 days of Christmas cleaning. It was a countdown that led to the main day i.e. 25th December.
