Research
FORM FOLLOWS FUNCTION
1.The Nutshell:
OMNICLIP is a sustainable packaging and product design to address the sustainability issue by using less material for more use. Made of pulp and plastic bag, OMNICLIP can be reused or recycled unlike other shoe boxes.
2. The Brief:
At a shoe shop, it is often the case that an employee brings several shoe boxes to a customer at a time for his/her selection. It takes time for an employee to find the requested shoes, gather all shoe boxes, and pack and repack them. The new shoe packaging "OMNI CLIP" is a packing method which offers a systematic display of shoe products and eliminates boxes, tissue paper, and plastic bags from conventional shoe boxes. It is environmentally friendly by reducing significantly the volume of trash from show box and utilizing 100% recycled PETG material and reusable clip.
3. The Intent:
OMNICLIP was also designed to increase visibility of shoe products, enhance display space efficiency, and save costs in producing shoe boxes. Without conventional type of boxes, OMNICLIP offers customers immediate visibility of shoe products from the display rack. After purchase, customers can display their favorite shoes tidily and visibly at home. Its light-weight slimmer design with a convenient grip for display allows more products to be displayed in less space. The sturdy design made of less material significantly reduces production cost for conventional shoe box. In addition, OMNIclip enhances breathability of displayed shoes by facilitating airflow through the tunnel-like design, which helps shoes keep fresh and last longer.
4. The Process:
Since the existing, conventional shoe boxes do not offer immediate visibility, it is more likely that a shoe shop employee cannot find a wrong pair of shoes stored in a box, which is often the case. This inconvenience does not simply aggravate the labor of the employee. In a worst case scenario, a customer will also end up finding her having purchased a wrong pair of shoes when reopening the shoe box at home. Even after a successful purchase of shoes, a customer may find another problem with the conventional shoe box—a big volume of wastes. According to my research interview, people did not keep the shoe boxes at home. In most cases, shoe boxes were dumped in the garbage as they are, causing a big volume of wastes. In this inconvenience and inefficiency were found a huge design opportunity.
5. The Value:
OMNICLIP was designed on a feature-by-feature basis to fully address both display needs and sustainability concerns. By enhancing convenience of shoe packing and display, it satisfies both shoe shop employees and customers when packing/unpacking, carrying, and displaying shoes. Less material used in producing OMNICLIP saves the cost as well as the environment. OMNICLIP is a new concept of shoe packing, which offers various benefits to various beneficiaries.
OMNICLIP is a sustainable packaging and product design to address the sustainability issue by using less material for more use. Made of pulp and plastic bag, OMNICLIP can be reused or recycled unlike other shoe boxes.
2. The Brief:
At a shoe shop, it is often the case that an employee brings several shoe boxes to a customer at a time for his/her selection. It takes time for an employee to find the requested shoes, gather all shoe boxes, and pack and repack them. The new shoe packaging "OMNI CLIP" is a packing method which offers a systematic display of shoe products and eliminates boxes, tissue paper, and plastic bags from conventional shoe boxes. It is environmentally friendly by reducing significantly the volume of trash from show box and utilizing 100% recycled PETG material and reusable clip.
3. The Intent:
OMNICLIP was also designed to increase visibility of shoe products, enhance display space efficiency, and save costs in producing shoe boxes. Without conventional type of boxes, OMNICLIP offers customers immediate visibility of shoe products from the display rack. After purchase, customers can display their favorite shoes tidily and visibly at home. Its light-weight slimmer design with a convenient grip for display allows more products to be displayed in less space. The sturdy design made of less material significantly reduces production cost for conventional shoe box. In addition, OMNIclip enhances breathability of displayed shoes by facilitating airflow through the tunnel-like design, which helps shoes keep fresh and last longer.
4. The Process:
Since the existing, conventional shoe boxes do not offer immediate visibility, it is more likely that a shoe shop employee cannot find a wrong pair of shoes stored in a box, which is often the case. This inconvenience does not simply aggravate the labor of the employee. In a worst case scenario, a customer will also end up finding her having purchased a wrong pair of shoes when reopening the shoe box at home. Even after a successful purchase of shoes, a customer may find another problem with the conventional shoe box—a big volume of wastes. According to my research interview, people did not keep the shoe boxes at home. In most cases, shoe boxes were dumped in the garbage as they are, causing a big volume of wastes. In this inconvenience and inefficiency were found a huge design opportunity.
5. The Value:
OMNICLIP was designed on a feature-by-feature basis to fully address both display needs and sustainability concerns. By enhancing convenience of shoe packing and display, it satisfies both shoe shop employees and customers when packing/unpacking, carrying, and displaying shoes. Less material used in producing OMNICLIP saves the cost as well as the environment. OMNICLIP is a new concept of shoe packing, which offers various benefits to various beneficiaries.
