North American Metro, Transit Map
Description:
This theoretically designed North American transit map had to include
over 70 stops and 8 interchanging stations throughout.
Target Audience:
The demographic chosen for this infographic was North American
peoples, ages 25 to 54. This was decided on after research proved
that this range makes up nearly 80% of all transit riders.
The Process:
Sketches were conducted to understand the route that users would
take to get from city to city. Major cities were chosen first and then
were connected with secondary cities that can be found on each
route as the design progressed.
Legibility and cleanliness were some of the key words that I focused
on during the process, keeping the overall design contemporary and
innovative for the wide spread demographic to read and understand.
Tools Used:
Adobe Illustrator
Adobe Photoshop
