raha
for humanity
Raha is a new, digital service that aims to spread humanity speeches by giving you direct access to the core concepts of a wide variety of humanity society, ranging from books and writers to valuable community of humanity.
I developed a brand strategy, name and visual identity for the start-up, aiming to set them apart from other web-based services through humor and a focus on the interaction between the readers and writers.
The raha mark inspiration comes from a knotted string, which tells you the opposite of freedom, so my aim was to emphasize on freedom word in opposite direction.
By combining a knotted string shape with English and Persian language letters, RAHA find its visual modren looking.
I developed a brand strategy, name and visual identity for the start-up, aiming to set them apart from other web-based services through humor and a focus on the interaction between the readers and writers.
The raha mark inspiration comes from a knotted string, which tells you the opposite of freedom, so my aim was to emphasize on freedom word in opposite direction.
By combining a knotted string shape with English and Persian language letters, RAHA find its visual modren looking.
