C1RCA is a skateboarding footwear company based in southern California that has a very diverse team of skating professionals whom they promote in their marketing efforts.

We developed for them an advertising campaign that focused on the cultural background and personal style of each one of the skaters on their team. The base of the campaign was to create a little shrine as a praise to the skater. These shrines promote lifestyles like the tough guy, the all American kid and the Japanese immigrant that becomes a pro. 

Something to note is that we achieved the quality of this image without the help of digital manipulation, each shrine was hand made from raw and found materials.