BRIEF
In a superficial age where capitalism and hustle culture is highly glamorised,
and young people are being deemed as 'The Anxious Generation'—
Mind memo is a not for profit campaign, podcast and online community platform, advocating and introducing mental+ self-awareness, slow and intentional living towards
Generation-Z and Millennials.
and young people are being deemed as 'The Anxious Generation'—
Mind memo is a not for profit campaign, podcast and online community platform, advocating and introducing mental+ self-awareness, slow and intentional living towards
Generation-Z and Millennials.
EXCECUTION
Mind memo is created as a place where all the young can be constantly connected, reminded, learn, seek help, community, and support in hard times, so that they can learn to grow together and start to be present in life. This will be delivered through a campaign, accompanied by multiple printed and digital deliverables that will help connect the campaign's goal towards the audience.
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The main visual of Mind Memo is to be distinctive with a sense of calmness and relief.
It also has the look of being hand-drawn/handwritten, which adds to the humane charm.
It also has the look of being hand-drawn/handwritten, which adds to the humane charm.
Brand Identity, Campaign Posters, Packaging Design, Publication, Interactive Web Design.
Using a variety in secondary colours for the alternate logo mark — an asterisk inside a thought bubble,
representing positivity, emotions and diversity of the thoughts & feelings of a generation of young people.
representing positivity, emotions and diversity of the thoughts & feelings of a generation of young people.
CAMPAIGN VALUES
8 main values of Mind memo, represented with metaphorical line graphics and the campaign's colour variety. These elements were designed on the base of 3 overlapping circles that represent the three components of mental health — emotional, psychological and social well-being
CAMPAIGN — WALL POSTER SERIES
8 pairs of campaign posters, created to reflect and describe Mind memo's main values, and to be a reminder for people to stop and re-evaluate their inner thought monologue. The first poster will portray the key message of the values while the other poster is meant to be a life scenario or a change of thought when we start to connect with the values itself.
DAILY CHALLENGE & REFLECTION DISPLAY CARDS — SLOW & STEADY DECK
4 weeks, 32 cards —
with specific actions and reflections to challenge and guide towards ease, joy, and fuller life.
with specific actions and reflections to challenge and guide towards ease, joy, and fuller life.
BIMONTHLY PUBLICATION — TRIFOLD ZINE 'JOURNALS'
Journals is a medium where the community members and experts are open to write and share articles, issues, and experiences with custom illustrations and photographs, based on that month’s given topic.
This bi-monthly zine is made by and for the community, and also spread to facilitators such as city councils, schools, universities, youth activists/organisations, that can help to spread out the message of the campaign.
MAILER BOX
PODCAST SERIES
The podcast invites young experts to share about being open on their insights and stories into
the multifaceted aspects on living slow and intentional with intention and purpose
the multifaceted aspects on living slow and intentional with intention and purpose
WEBSITE / ONLINE CAMPAIGN
LIVE WEBSITE — https://readymag.com/u850472493/2161263/
VIRTUAL MEMO BOARD
— INTERACTIVE ONLINE EXPERIENCE
a special part of the website is an online space called Memo Board where people can share their thoughts, feelings and stories freely— like writing a letter, sticky note or diary. There are 8 templates to accommodate it, and people can choose which they want to write in. After that, the user can see and navigate through the space to see other’s stories.
