Pall-Ex | European Palletised Freight Distribution Network
AmbientLife photographer Tim Wallace was approached by Hilary Devey's (Ex Dragons Den Entrepreneur) marketing team to look at a large project to totally transform and create a library of dynamic image assets that would be used in the build of a brand new global website for her Palletised Freight Distribution Company Pall-Ex. Tim spent 3 days this week working through the project with the Pall-Ex team to deliver a spectrum of photography that will now be implemented into new corporate global and UK sites.

Tim -"This has been a really enjoyable project to be a part of and its always great to take on a brief like this where you literally have a blank canvas to work onto. Pall-Ex has a super marketing team as you would expect and the whole project was planned out over a quite short period of time with everybody working together as a team on the shoot. We did have quite a lot of material to get through to produce the required assets for the new global Pall-Ex website and we all are really looking forward to seeing that go live shortly. The shoot itself was split over different sections that concentrated on the core elements of the business and its model. We began shooting on a UK proving ground to allow myself to shoot and create the dynamic truck shots, all of this being shot from a moving chase vehicle where I was harnessed in shooting back onto the target tractor trailer unit as we moved around the proving ground circuit. Shooting chase is never easy but it's something that I have been doing now for a great many years and with cars its reasonably straight forward to get the target vehicle and chase in the right positions. With large tractor trailer unit's it is another matter and there is a lot of two way radio traffic going on as well as hand signals from time to time to try and ensure that we get the vehicle up to the correct shoot speed and in the correct position to shoot before we run out of track, these vehicles are not rapid on acceleration so planning and knowing what your limits are very important indeed. Following our work on the proving ground we then looked at warehousing through to actual process and delivery before picking up on some 'lifestyle' type work around key staff and area's such as customer service to ensure that our client had a 'real human' face to the business and to represent in the best way the excellent service and support that they offer."  

Copyright Declaration
All images shown on this site are protected by International Copyright Law 
and by the Copyright, Designs & Patents Act 1988. 
All images, text and ideas are the 'intellectual property' of Tim Wallace™.