Wilderness Medicine
Print Ad Rework
Wilderness Medicine is a Leading Tourism company with a focus on Travel Medicine Events and Conferences.
In this Academic Project, I was asked to do a rework of one of their Print Ads for Magazine using industry benchmarks from the Tourism Sector.
The Original Ad
The Inspiration
Travel Industry Benchmarks
I looked at inspiring ads from 'Cruise Travel', a cruises company, 'Visit Norway', the Tourism Promotion institution of the Norwegian government, and 'Gaviota Tours', a company specialized in promoting destinations in The Caribbean.
The Process
Based on those inspirations, I developed 3 layouts.
And selected one of the layouts for further development.
Final Ad
Ending in a Final Art ready for Print
Before and After
