Animal Style is a nod to every roadside diner that has it's own "secret sauce". I was pumped when the folks at Santa Monica Brew Works asked MGH to create a label. Inspiration for the design came from the retro road signs you'd find along Route 66, which ends when it meets the ocean in Santa Monica.
I completed this project while working as an Art Director for MGH, a full service ad agency right outside of Baltimore, MD.
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