Cognique researched the client’s market, competitors, search engines and domain names before shortlisting three new name suggestions. From this process The Bid Coach was chosen. With the name selected a number of logo concepts were produced, from which the final identity (pictured above) was chosen.
A content managed website was designed to build on the new identity and flesh out the proposition and reinforce credibility with a video introduction, free coaching tips, FAQs, and in due course, case studies.
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