The first interaction of this kind.
The idea was to create a web based game to plant trees, but not only that, when you buy a card to plant the tree, SOS Mata Atlântica will plant a tree in real life so you can conpensate the carbon monoxide that you consume on regular basis. To create a gamification and estimulate the game, you can win prizes in the game like cupons or even money.
This is the trees that the user will be able to plant, the more you plant more options the game will provide for the user. This trees is the same as the real ones that we have in brazil.
This is some screens of the interface :)