All the contemporary security cameras and baby monitors on market are very intimidating.
I always had a question on the back of mind mind. Why are we scared of things that are there to protect us ?
One thing I noticed was the existing baby monitors lacked personality and they didn't  suit the environment they were placed in. In this case a babies bedroom. As shown above we can see a clear difference between the two types of products.
The product had to sit well in the landscape of the babies room.
Baby Monitor
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Baby Monitor

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Creative Fields