ART DIRECTION, WEBDESIGN, PRINT, PHOTOGRAPHY — 2021 — LOVEATHOME.FR
Reconciling the pleasure of creating and respect for the environment through an upcycling approach.
In southwest France, "Love at Home" was born from the desire to reconcile the pleasure of creating and respect for the environment. The designer gives a second life to old fabrics by offering handmade creations such as cushions, bags, and decorative elements. These fabrics consist of old military canvas, hemps, or leather.
As a new company, Love at Home needed a strong visual identity to stand out as well as an intuitive and minimalist site to highlight the unique aspect of each of the creations.
We have defined a visual identity around simple and warm values, specific to craftsmanship, handmade and “Made in France”. The Branding around the star evokes the military origin of certain fabrics used and recalls, with warm colors, Scandinavian inspiration.
The color palette was inspired by earthy and neutral tones, reminiscent of the simplicity and authenticity of the structure. Inspired by Scandinavian interior design, which is a huge influence within Love at Home's work.
