Our mission was to create personal brand of Jakub Zak.
Jakub's grandfather was an athlete whole his life.
He died of heart failure by an unfortunate accident, because it was no AED machine near.
This changed Jakub's perspective. He decided to help and warn the others. We named Jakub as a Story by Jakub. He wants to beat 10 half-ironman tracks in 10 days in 10 countries to appeal to as many viewers as possible with his story. The main goal is to support public places with the new AED machines, prevent heart failure and inform about its danger.
For more informations please visit storybyjakub.com
Credits:
Branding & website - slant.cz
Video - fantail.cz
Photogrtaphy - Dalibor Novotný
We started with research competitors, atributes. Then we have been able start with naming.
After naming, we have presented mood board to our client. We carefully collect clients feedback.
Then we moved forward and put stylescape together.
We started with a simple sketches.
