Brand identity design for Ritual Coffee Roasters.
The name Ritual comes from the idea of all the actions contemplated in the process that start with the coffee plant and continue its way to our cups. Many of these actions are performed in a customary way, involving traditions and also ceremonies, from the way the coffee plant evolves, to the way we all serve our coffees.
The graphic style for this brand connects simple geometric shapes with a sophisticated and detailed font with two colors that represent the light and the darkness.
The name Ritual comes from the idea of all the actions contemplated in the process that start with the coffee plant and continue its way to our cups. Many of these actions are performed in a customary way, involving traditions and also ceremonies, from the way the coffee plant evolves, to the way we all serve our coffees.
The graphic style for this brand connects simple geometric shapes with a sophisticated and detailed font with two colors that represent the light and the darkness.
