OBJECTIVE
Identify a dead, dying or defunct brand and revive it through a new strategic plan, visual identity and brand guidelines, all while staying true to the brand’s soul. Research a brand’s past and mission to create a new brand identity, as well as future direction.
APPROACH
I chose to rebrand Gibson, the world’s most iconic guitar brand. The new Gibson will start a new sound service in digital
media markets. After I identified a new approach, I designed a new Gibson Identity, which looks more innovative. I created new brand guidelines for the new Gibson and defined how the new Gibson will expand in the future to reinforce its new mission.
media markets. After I identified a new approach, I designed a new Gibson Identity, which looks more innovative. I created new brand guidelines for the new Gibson and defined how the new Gibson will expand in the future to reinforce its new mission.
