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    Commissioned to write web content and deliver email marketing copy to announce a special offer
    Published:
Purbeck Furnshing 
I was commissioned to write the copy for Purbeck Furnishing's brand new website. 

Having recently joined the region's Hospitality Association, business owner Martin wanted to introduce the company to the hundreds of existing members with a special offer.

It was important to be light and friendly, with emphasis placed on the fantastic personal service the company offer in contrast to the large faceless chain stores.

I aimed to peak curiosity in the header by asking members if they'd like 'more bounce in the bedroom'
Having visited the premises to learn the business thoroughly, it emerged that Martin wanted to clear any misconceptions of his prices being expensive- feeling he was suffering from the reputation of the former owners. It was important to emphasise the flexibility in his range and an ability to cater to all budgets.