Utrik's Forestry
NEW ENGLAND
Started as a logging and forestry company Utrik’s Forest Management has evolved with its goal of nature conservation in mind. A rebrand was needed to show the duality of the company that they have become, half retail and half wild life conservation. With retail stores opening in New England, Utrik’s Forestry wanted a new brand identity that showed its past and it’s future.
A custom script wordmark was created along with a branding kit that gave the company a new look and feel while retaining it’s heritage. Branding was then applied to both commercial retail assets and logging equipment, creating a unified visual identity across both parts of the business.
Brand Identity, Creative Consulting, Merchandise Design, Retail Branding
