About
A motion graphic storytelling video on the benefits of using Organic Pesticide. Organic pesticides are made from natural ingredients. By using organic pesticides, the harvested plants are much safer to consume. CER Organic is a local company in Malaysia that provides organic pesticides used for killing harmful insects and pests that damage crops, fruits and vegetables. I choose motion graphic because it is an easier and unique way to communicate with people.
Message
The targeted audience is the public in particular those who are health-conscious and those who consume organic food. This storytelling is to deliver the message that organic pesticide is a better and healthier way to kill harmful insects and pests. It is to educate and to increase awareness of the benefits of using organic pesticides for plants as it is a much safer and healthier way. Organic pesticide is non-toxic to humans and not known to hamper activities of beneficial insects such as bees. Not many people know how to make their own organic pesticide by using natural ingredients that will make the fruits and vegetables to be more suitable, healthier and safer to consume. The message also provides an infographic on what are the natural ingredients that can be used to make organic pesticides.
Strategy
The storytelling content is packed with passion and determination to promote organic pesticides as a safer and healthier way to plant fruits and vegetables.
Progress
Firstly, I have to write a story and some rough sketches storyboard.
Secondly, will start to search some research and sketch some different types of design
I use Vector design and Line Art design together to make the depth of view
Final Character Design
Super Heroes Character
Fruits and Vegetables / Insects Character Design
After finish the whole design, the next step is to animate the design in Adobe After Effect Software
Final Video
Thank You
