While in Cannes, my partner and I joined a Carlsberg competition, which we eventually won. We were up against teams from around the world and were made to crack a surprise brief in just 30 minutes.
Our idea is called the "Carlsberg Crushdown" and it aims to encourage recycling by turning it into a sport.
Carlsberg Briefcase Challenge
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Carlsberg Briefcase Challenge

While in Cannes, my partner and I were given a Carlsberg challenge to crack a surprise brief in 30 minutes.
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Published:

Creative Fields