West&Faring creates a user experience that aims to simplify the convolution of insurance claims. 

Brief: Whether it's getting a quote or filing a claim, users are looking to complete a specific task on the website. Take the existing information on the website and create an experience that makes completing specific and detailed tasks effortless.

Challenge: StateFarm offers a variety of services on their website. Empathize with the stressful experience of buying insurance and craft a user journey that offers the satisfaction of a job well done. 

Unique Solution: In order to create more visual simplicity, a cleaner and more legible typeface was selected. On top of that, the use of typographic scale and white space were both utilized to create a less busy layout and a more intuitive user interface.