THE ASK:
Create a 360 Integrated campaign for Coca-Cola's Global Summer 2017 Campaign led by regional influencers starting with packaging design and working through digital campaign, influencer strategy, social media strategy and experiential events.
Create a 360 Integrated campaign for Coca-Cola's Global Summer 2017 Campaign led by regional influencers starting with packaging design and working through digital campaign, influencer strategy, social media strategy and experiential events.
INSIGHT:
Gen Z revels in the small, surprising shareable moments making their world it's own brand of EPIC.
Gen Z revels in the small, surprising shareable moments making their world it's own brand of EPIC.
IDEA:
No matter where you are at this very moment what if a sip of your refreshing Coca-Cola could take you somewhere this summer?
No matter where you are at this very moment what if a sip of your refreshing Coca-Cola could take you somewhere this summer?
Coca-Cola & Snapchat Drink & See Where Summer Takes You – #bestsummercoke
Know more about the project at https://www.lm2creative.com/coca-cola-global-summer
Follow me on my LinkedIn Profile https://www.linkedin.com/in/lynnfurge/
