Hucraft

•

P R O J E C T
Hucraft

Y E A R
2020

Visual Identity design for Hucraft, a Surabaya based company that work on interior architecture build. Hucraft support the way of living by enhancing interior design, architecture, and also furniture to achieve a healthier and more aesthetically pleasing environment for the space. Hucraft manage various project from planning, research, build, and design.

Refer to their name "Human Craft", Hucraft focus on human itself, the carpenter, the builder, or designer. Hucraft want to show that they are the main key of the brand. It’s like an artisan brand, they focused on the maker itself.

For the identity, we want to show the core focus of the brand itself, the human, the makers. We illustrate a face to represent a human, in an aesthetique manner; slightly abstract, but still visible. Combined with the “C” letter (C stand for Craft), creating a unique shape with strong characters. Conceptually, the Human in the center are the main focus from Hucraft.