SAMSUNG GALAXY S20+ / DESIGN SYSTEM EXPLORATION
TASK: TO MAKE THE LENS SHAPE OF THE GALAXY S20+ ICONIC THROUGH ITS USE IN SOCIAL MEDIA
TASK: TO MAKE THE LENS SHAPE OF THE GALAXY S20+ ICONIC THROUGH ITS USE IN SOCIAL MEDIA
Inspired by the Galaxy S20+ lens, we have created an own-able design system, flexible to adapt any lifestyle content in a playful and
consistent manner. The lens is poised to be the key innovation, and has a distinct look. To turn this groundbreaking lens into an icon, we took the
6 elements from its exterior and simplified it with playful, universal shapes to form a unique construct that anchors our design system.
consistent manner. The lens is poised to be the key innovation, and has a distinct look. To turn this groundbreaking lens into an icon, we took the
6 elements from its exterior and simplified it with playful, universal shapes to form a unique construct that anchors our design system.
Once our construct is established across social realms, we can apply and evolve its iconography in almost endless way.
