A NEW ECOSYSTEM THAT PAVES THE WAY
FOR THE FUTURE OF THE EVENTS INDUSTRY
At the time of confirming the holding of the reference event in the Food world, GL events unveils the changes that will nourish this unmissable gathering for all players in the Food Service industry. So, we have grouped all existing Food brands under one umbrella brand – Sirha Food.
Sirha Food introduces strategic consistency across all the Food service events proposed by GL events. From Sirha Lyon to Omnivore festival, from MADE trade event to the Bocuse d’Or, from Sirha Green to Europain, the idea is for GL events to build a cross-sector offering and facilitate business opportunities thanks to the organization of trade fairs or events that have strong and complementary identities.
The palette of events are now supported by additional digital services with the creation of the Sirhafood.com and Sirah Connect app that will allow exhibitors to plan their business meetings and promote their brands. Visitors for their part, will be able to use their login to enrich their profile, obtain their pass online and organize their visit for all the events. The use of digital technologies is part of the hybridization of events that makes it possible to maintain year-round a link between all players in the Sirha Food environment.
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