Gluo® — In the beginning, they were only developers, but after 15 years they became into more than just codifiers and developers. They needed a brand refresh from the core.
I helped them to redefine their role. To evolve. Because in an open, digital & Human-Centered World the old rules no longer apply. They make things happen, turning ideas into action, agile, and progressive. They “Infiniterate" the result. They think the best ideas weave creativity and logic together... in one. Build together and Ship together. As a team. As an entity.
More than 120 innovators and game-changers, They Lead the customer experience agencies in the region.
Brand strategy + Brand identity + DNA & Visual Universe + Tone of voice + Brand Content Strategy
More than 120 innovators and game-changers, They Lead the customer experience agencies in the region.
Brand strategy + Brand identity + DNA & Visual Universe + Tone of voice + Brand Content Strategy
DNA.
Typography (Extra type fonts: EINA and ASM) and Illustration System (Simon Landrein) as a core elements.
Brand Launch video.
