Poodles And Pals were looking for a logo and branding for their new dog walking business, the logo brief was to include Poodles in the logo alongside a smaller breed.

For the branding I trialed various typefaces and colours in order to find elements that would compliment each other and remain recognisable, below is an excerpt from my ideation document that was delivered to the client. 

Below is my first set of ideation images, created using illustrator and based on live dogs that are owned by the business owner.

The final development is displayed below, with two variations of the logo and a set of Instagram highlights for the business to use on social media. All follow the brands colours and style.