Corrugated Apple box
When stacked together, it turns into a stand at a sales point.
When stacked together, it turns into a stand at a sales point.
Inside the pack there is 3 trays that can be bought individually or together as a complete package. Choosing the middle to higher class target market, had to designed a clean and modern look that appeals to the consumer.
The concept was to create the pack that is displayed as a stand at the market place, safe for export and act as a salesman for at the retail point with a unique packaging style.
The font used on this project best describes the crispness of an apple with its clean look and colours chosen from nature with an appealing modern look. Made with 90% recycled paper.