Nopalera is a bath & body care line founded to elevate and celebrate Latin culture. The company takes its name–and its star ingredient–from the Nopal cactus, an ancient symbol of Mexico and one of the most nourishing, sustainable, and resilient plants on earth. We worked closely with founder Sandra Velasquez to create premium branding that was proudly Mexican in every detail, from the color palette to the custom logotype to the Nopalera “priestess” who represents the strength, beauty, and wisdom of the ancestors. Resiliencia es belleza.
Services: Branding, packaging
Strategy & writing: Julie Kucinski
Photography: Amanda Lopez