![brand identity branding heart logo Telecom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/92378a107548601.5fac3b93ad5fb.gif)
![brand identity branding heart logo Telecom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/310bca107548601.5fa9b3f5c17ea.jpg)
PT
A Cuore, coração em italiano, permite que marcas apaixonantes criem suas próprias operadoras de celular para conectar seus fãs e clientes.
Nosso desafio foi o de desenvolver uma identidade visual carinhosa, acessível e que conseguisse se interligar com outras marcas de inúmeros segmentos sem perder sua identidade, como uma espécie de hub facilitador de conexões.
A inspiração para o logotipo veio de uma invenção italiana que ganhou o mundo: o abraço. Além de ser um desenho que entrelaça e liga um ponto ao outro, o ato remete carinho. A partir do insight, criamos um ícone fluido, com o “e” do lettering cursivo e humano. O resultado é uma composição de logotipo amigável. Na identidade o ícone se transforma, entrelaçando marcas e pessoas, assim como um forte abraço italiano.
A Cuore, coração em italiano, permite que marcas apaixonantes criem suas próprias operadoras de celular para conectar seus fãs e clientes.
Nosso desafio foi o de desenvolver uma identidade visual carinhosa, acessível e que conseguisse se interligar com outras marcas de inúmeros segmentos sem perder sua identidade, como uma espécie de hub facilitador de conexões.
A inspiração para o logotipo veio de uma invenção italiana que ganhou o mundo: o abraço. Além de ser um desenho que entrelaça e liga um ponto ao outro, o ato remete carinho. A partir do insight, criamos um ícone fluido, com o “e” do lettering cursivo e humano. O resultado é uma composição de logotipo amigável. Na identidade o ícone se transforma, entrelaçando marcas e pessoas, assim como um forte abraço italiano.
EN
Cuore, which means “heart” in Italian, it's a brand that allows passionate companies to create their own mobile operator in order to connect with fans and customers.
The project's challenge was to develop a kind and easy visual identity with the ability to connect with numerous other brands from most different markets segments without losing it´s own singularity, just like a hub for plug’n’play partnerships.
The logo design inspiration came from an italian invention that owned the world: the hug.
In addition to a heart or a C shaped form, the intertwined line drawing of the symbol refers to an embrace. This visual concept also unfolded on the typography, by adding a handwriten “e” letter that gave a humanized touch. The resulting composition of the logotype brings a deeply friendly vibe. When applied to the visual identity as a whole, the logo transforms itself, embracing and intertwining people and brands, just like a strong and warm italian hug.
The project's challenge was to develop a kind and easy visual identity with the ability to connect with numerous other brands from most different markets segments without losing it´s own singularity, just like a hub for plug’n’play partnerships.
The logo design inspiration came from an italian invention that owned the world: the hug.
In addition to a heart or a C shaped form, the intertwined line drawing of the symbol refers to an embrace. This visual concept also unfolded on the typography, by adding a handwriten “e” letter that gave a humanized touch. The resulting composition of the logotype brings a deeply friendly vibe. When applied to the visual identity as a whole, the logo transforms itself, embracing and intertwining people and brands, just like a strong and warm italian hug.
![brand identity branding heart logo Telecom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/724e0b107548601.5fa9b3f5c367c.jpg)
![brand identity branding heart logo Telecom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/75790f107548601.5fa9b3f5c1fa1.jpg)
![brand identity branding heart logo Telecom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5ff08d107548601.5fa9b3f5c30f2.jpg)
![brand identity branding heart logo Telecom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5beedd107548601.5fa9b3f5c2465.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0227ed107548601.5fa9b3f3dbaa2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/258326107548601.5fa9b3f3db505.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ed5d7107548601.5fa9b3f3dad69.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/afc994107548601.5fa9b3f451eb1.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1dcea107548601.5fa9b3f4523a5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4f9caf107548601.5fa9b3f451779.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63aea4107548601.5fa9b3f4abaa9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f87038107548601.5fa9b3f514f46.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0dd11a107548601.5fa9b3f514aae.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/77d087107548601.5fa9b3f564d41.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ccf405107548601.5fa9b3f5652a5.jpg)
![brand identity branding heart logo Telecom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01601b107548601.5fa9b3f5c28ed.jpg)
![brand identity branding heart logo Telecom](https://mir-s3-cdn-cf.behance.net/project_modules/1400/83afcd107548601.5fa9b3f5c0f68.jpg)
![Poster](https://mir-s3-cdn-cf.behance.net/project_modules/1400/64942a107548601.5fa9b3f5c3b69.jpg)
Ficha Técnica
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Studio: Ismo Design
Cliente: Cuore
Direção criativa: Caroline Campos e Felipe Johann
Design: Caroline Campos, Rafael Kochmann e Felipe Johann
Identidade Verbal: Jaquelini Luz
Planejamento: Jaquelini Luz e Caroline Campos
Motion Graphics: César Tonetto