When downtown Chattanooga’s strongest voice was preparing to relaunch with a new President and a changing Board, its leadership asked us to lead them through a rebranding and help develop their communications plan.

 

River City is downtown’s economic development company. Downtown is essential to the way our region works, plays and lives, so we work to bring its benefits to everyone.

Visually, the identity centers on a simple ribbon treatment that is variable — but always accessible, professional, even elegant, and distinctively River City. Because when it comes to application… the brand bends to serve River City, rather than River City bending to serve the brand.

The design team also set up guidelines and met with River City’s design team to show how to create the right visual and photographic effects using existing photography.

Completed 2010 - Creative Direction: Paul Rustand; Art Direction / Strategy: Matt Greenwell; Design: D.J. Trischler, Beth Joseph, Grant Dotson. Communication Strategy and Writing: Caleb Ludwick. Photos provided by River City Company and edited/treated by Widgets & Stone.