Fashion Marketing Capstone Project for Julia young
School: Savannah College of Art and Design
Year: Fall 2020
Brief: Design packaging for 6 products that convey comfort.
Notes: I collaborated with a Fashion Marketing major, Julia Young, to create packaging for a solid perfume, electric diffuser, rollerball, spray bottle, and an incense stick holder. Below is her brand information and my overall design process.
BRANDING
Soothing and comfortable, a simplified experience for everyday life.
MARKET RESEARCH
Geometric, Modern, Soft
IDEATION
TOP CONCEPTS
FINAL CONCEPT
Adaptions made during Zoom call.
RENDERS
SolidWorks and Keyshot
(left)Candle, Diffuser, Incense
(left)Spray Bottle, Roller Ball, Solid Perfume
(left)Solid Perfume, Roller Ball
