2020 saw the return of board games. Greek families under home isolation were seeking ways to collectively fight boredom. 

My job was to create promote an e-shop's improved interface and its content of thousands of products available for delivery at every greek household.

So a group of designers and me created a "cards against humanity" type card game based on questions that yield incredibly random and funny answers, using items found inside the e-shop.

On a deeper level, however, the game was subconsciously training our audience's perception of the website's environment, to create a familiarity and ease of navigation once they started browsing the site.

Selected player answers also became user generated content to fill our Social Media and further advance awareness of the game.
This also stimulated the importance of smaller purchases in the mind of our audience.