Project: KindredSPIRITS - A Global Humanitarian Organization
Agency: n/a
Client: KindredSPIRITS
Role in Art: Creative Direction & Art Direction
While not the sole creative working on the project, my creative direction, and sometimes art direction, have helped to shape the brand, it's advertising and its ability to reach the intended demographic.
With my knowledge of shopper marketing and strategy, I was able to successfully integrate Text to Pledge into the KindredSPIRITS event at the Walt Disney Concert Hall. The result was a bigger over-all donation and better information collected about the demographic in attendance. The success of this technology has surpassed the rising goals set for it over the past three years.
