Logos and Branding

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Logos and Branding
Giving Life to Ideas

These are the logos and branding campaigns I have created in the past. Each logo created was used for various reasons: a new organization, a new department, marketing campaign, even a national conference.

Created for SFSU Bookstore's Gator Gadget Guru Computer Repair Service Department. This logo is used for all marketing collaterals, such as business cards, website, advertisements and email marketing.

Newly acquired Campus Copy Center, by SFSU Bookstore, opened in 2009. The original concept derived from the initials "C to the power of 3" (or C "cubed"). The logo then emerges from the rubix cube, adapting 3 colors for the logo.

New customer loyalty program implemented by SFSU Bookstore starting 2008. Mascot is a redesign of the San Francisco State University's current alligator mascot. The company wanted a new yet easily recognizable program logo.

Redesign of old logo of Pizza and Pasta, located in San Francisco. Tomato mascot is a redesign of the old tomato mascot, which the client asked to be kept. Horizontal and vertical versions were made for flexibility.

I was honored to have been selected to design the Annual Ratex Users Group Conference held in San Francisco on Summer of 2009. The annual conference is held in different hosting cities each summer. Symbolic icons of important landmarks from the City of San Francisco consist the entire logo.

Logo and branding used in all collaterals: name cards, binders, presentations, websites, and t-shirts.